About Denise Sonnenberg

Denise Sonnenberg is the Social Media Dot Connector, coaching you to Connect with Your Target Audience by developing your Social Media Marketing Strategy.

7 Lessons for Running a Facebook Contest

Zoe's Sofa Do you hold contests for your fans or implement them for your Social Media Clients? If Facebook promotions and contests are in your future, you may want to consider these thoughts I had after my experience as a contest participant. Recently I was on the other side of the Social Media Contest fence. I [...]

How to Build an Email List

@ Sign puzzle horia Varian How to Build an Email List It’s no secret. Today without a growing email list your business is handicapped. Doors will open for you faster when you have the power of a loyal subscriber base behind you. You can work joint ventures with others who are in a similar arena, but are not direct [...]

9 Expert Email List Building Tips

gift wrapped package  It can take some time to build up your email list, but it will be worth it. So take a little effort to give your readers a good reason to subscribe to your emails. Make your offer a gift. Here are 9 Expert List Building Tips for you to get started with. 1. Send [...]

Why an Email List is Paramount to Your Business

Email and Coffee As you read my Blog you may notice one thing. As I run up against an issue and need to find a solution I blog about it. The great benefit to you and my other readers is that I speak from experience and write about what I find to be the best answers to [...]

6 Best Places for the Email Opt-in Form on Your Blog

Old Mail Box on orange plaster wallWhen it comes to learning the Blogging territory and craft of writing and self-promotion, lots of big names in Social Media are worth listening to: Gary Vaynerchuk, Chris Brogan, Brian Solis, Guy Kawasaki,  among others. I tend to favor the information I get from the women in the industry: Amy Porterfield, Mari Smith, Kate Buck [...]

How Do Companies Use Social Media [Infographic]

The Future of Blogging   Most times a picture can tell you more than a 30 page report. Here is a visual representation of statistics pulled together from several reports by Brian Solis, RH Smith, University of Massachusetts, eMarketer.com, and BloggingPRWeb.com. Thanks also to The Chris Voss Show for the link. Buffer

9 Examples of Successful Use of Pinterest for Marketing

Screen Shot of Whole Foods Pinterest Board Here’s are a couple links to articles which showcase some of the top Pin Boards on Pinterest. The lesson here is how they are using Pinterest for their business. They are adding Pin-it Buttons to their website, Pinning articles to their boards that have eye-catching appeal, starting Boards for their customers to share Pins of [...]

5 Ways of Bringing Traffic to Your Pinterest Pins & Boards

Tips for Pinterest TrafficPart 3 of a Four Part Series on Pinterest Just like any other internet based information, Keyword rich descriptions on Pinterest will allow your Target Market to be able to find you. And I’m not yet seeing searches in Google that bring up results with Pinterest postings. So the important things to remember when you [...]

How Pinterest Can Drive Traffic to Your Blog

Pushpin post it note As I mentioned in Part One of this Four Part Series on Pinterest, Why You Should Add Pinterest to Your Social Media Mix, the demographics for Pinterest are: “the biggest age groups are between 25 to 44, 60% of its users have some college and largest percentage of household income is between $25 to $75k.” If [...]

Finally! Facebook Pages Get Timeline Format

Screen shot 2012-02-29 at 2.46.59 PM What a wonderful greeting from Facebook this morning when I visited my Page Social Media Dot Connection. Facebook has announced that March 30, 2012 business Pages will be converting to the new format and design. You have the option to make the changes now and publish your Page to be seen as I have in the photo [...]