What Happened to My Klout Score?

Klout Score Change GraphYesterday Klout changed their algorithm and many people who watch their score seemed to be taking big dives of 10-20 points. This happened basically in the wink of an eye. My informal polling seems to indicate that for everyone mentioning a score change about 15 went down vs 1 that went up. And whether you [...]

Social Media Boy Scout Quiz. Are You Prepared?

Boy Scout Be Prepared Over many years I’ve come across men and women who were unprepared to handle their finances when tragedy struck and they were suddenly left without their spouse AND financial expert in one swoop. Even with all the advice from experts in personal finance, talking about this possibility is uncomfortable and often a conversation never [...]

No more room for Facebook friends? Now People Can Subscribe to Your Feed

Facebook Subscription Button on ProfileWow. Great news for those who have maxed out the 5000 friend limit on Facebook and can no longer get Friend Requests from new people in their lives. Facebook has just introduced a Subscribe Feature which will allow people to read your News Feed without being a Friend. Most of these people have Facebook “Fan” [...]

Facebooks New Sharing, Tagging and Privacy Options

Facebook Privacy settings for posting to wall Facebook has introduced new controls for privacy, sharing and tagging. After I went through the Facebook tour that is provided, I thought there might be some added detail about some of the settings that are available. When you update your status now you will have the ability to control who can see your posts. [...]

Determining Your Target Audience

Women of the World by Angela7dreams When you create your Social Media marketing strategy, the first thing you will need to determine is the Audience you are trying to reach.  Who is the most likely group to benefit from and be interested in your product or service? You’ll want to focus on groups that are large enough to impact your [...]