Collaboration: The First Rule in Social Media

Let’s face it. You won’t get far in Social Media circles without a little cooperation from those in a similar niche. We all need to work in collaboration with others to get seen and noticed. Especially when we are first starting out.

There are a number of tools online that can help. But it also helps to meet people in real life who can support your efforts and help broadcast your Blog, Like your Facebook posts, watch your videos, and retweet your Twitter posts. Form alliances with them. Reach out and ask how you can help them. Take these listed actions first, and don’t expect a return favor. Do it because you like these people and you enjoy helping them in their Social Media efforts. They’ll be more than happy to reciprocate if you aren’t looking for a favor first.

Some New Collaboration Tools

I wrote earlier about, which allows you to set up Tribes whose members will repost your Blog articles. I’ve been using for about 2 weeks now, and I have already reaped the benefits of this team of associates. When I write a Blog post, it will be automatically be tweeted to all my team members Twitter followers. This is a reach to about 5 times more Tweeps than I could manage by myself. Make sure you have an eye-catching headline to take advantage of this extension of your article reach.

Right now I only have one Tribe, but I am aligning with other Social Media friends, as now that I have been invited to a Tribe I can start my own 3 Tribes with anyone I would like to have join.

Social Buzz Club is another collaboration tool that was just started by Laura Rubenstein and Kathryn Rose, two Relationship Marketing Consultants and Coaches who saw something missing in the social media landscape. Anyone can join right now and sharing goes beyond just Twitter. Members earn points by sharing articles, video, and links via Twitter, Facebook, LinkedIn, Digg, and StumbleUpon. They need to accumulate 5 points (generally 1 point is received per share) before they can submit anything to their account to be shared by the other members. 2 points are given for content shared from 501(c)3 organizations and some sponsored posts from larger corporate accounts.

Another feature of Social Buzz Club is the ability to set up your own group of publishers so that you can easily filter the information available for sharing. This will become ever more important as the number of users grows. Currently this service is free of charge, but it’s possible there will be usage fees later on.

Logo the Unified Tribe

Along the same lines of Tribal sharing, The Unified Tribe run by entrepreneur Katie Frieling, has a paid membership formula. Value is added to the principle of content sharing with webinars, video libraries, and mastermind conference calls. If you are looking for the extra support that you can get from coaching, this might be a good answer for you. The charge is $67.00 per month and seems to have bloggers and marketers from many fields.

Considering that the amount of information being shared is doubling every year now (something Facebook CEO Mark Zuckerberg told his audience on July 6th), finding a method of increasing the reach of your articles and videos is something most bloggers and marketers certainly need.

I’m sure there are other avenues for sharing, but these seem to be the most organized and therefore could be the most effective. If you know of other similar services, websites or groups please let us all know in the comments below.



About Denise Sonnenberg

Denise Sonnenberg is the Social Media Dot Connector, coaching you to Connect with Your Target Audience by developing your Social Media Marketing Strategy.

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