What a wonderful greeting from Facebook this morning when I visited my Page Social Media Dot Connection. Facebook has announced that March 30, 2012 business Pages will be converting to the new format and design. You have the option to make the changes now and publish your Page to be seen as I have in the photo above.
[As you read along you will realize that the trial Cover Photo I had prepared last week is not up to Facebook's Terms of Service, and I will need to make some changes to it.]
Here’s a brief overview of those new “options”.
Pages will now have the same large scale wide-format photo at the top of the Page that you have on Timeline for your Personal Profile. If you visit your business Page you will see the option to take a tour and add a New Cover Photo now.
Cover images must be at least 399 pixels wide and may not contain:
- Price or purchase information, such as “40% off” or “Download it at our website”
- Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
- References to user interface elements, such as Like or Share, or any other Facebook site features
- Calls to action, such as “Get it now” or “Tell your friends”
Your Profile Photo
Should be square and at least 180 pixels wide. This might be your logo, or if you are a Solopreneur, you may want to use a photo of yourself. Something similar to your profile but more in line with your business image.
Your existing tabs can be accessed from the links below your Cover photo. Landing tabs and Fan gate pages will no longer work in the same manner. The Tabs may still be there, but you will not be able to choose the view your new visitor will see before they like your page. I’m sure this is going to be a huge change for everyone. As one friend remarked, “whole industries have been built around Landing Pages”.
I know that the two Social Media Marketing Mastermind groups I meet with in person on Saturday Mornings will be buzzing with all of these changes, and trying to decide what the next avenue will be for Marketing on Facebook.
Like Personal Profile Timelines, posts can be indicated as Favorites by clicking the star, which will make it a wide format post covering both columns on your Page. You can also Pin a Post to the top of the Page making it the first entry for a period of about a week. This can be un-pinned at any time.
The Admin Panel is also very different. Personally, I’m not crazy about this at all. If you don’t hide it, this view will constantly show up above the Cover Photo when you visit your Page. It can be very distracting.
Facebook Pages now have Private Messages. People can contact you without writing on your wall and the messages will show up in the Admin Panel for that page.
And if you are the admin for more than one Facebook Page you will be able to preview all those pages and determine which you would like upgrade to the new format.
If you are interested in knowing more, a short video tutorial which will give you a quick overview of the changes is linked below:
I’m sure to have more to say about this in the next couple days so check back.
This just in from a friend and I wanted you all to know about this ASAP. Technically Landing Pages are NOT gone. You just can’t access them from inside Facebook. See the quote below from one of my Facebook Groups:
“We discussed the landing page issue a little and we are still able to link to it outside of Facebook (website, emails, Facebook ADs, etc) straight to the custom tab where we found that our fangate even still works (although we custom code and host our own pages for us and our clients so not sure about the 3rd party apps for generating pages). So the only time that people wont see it first is if they come to it through Facebook directly or are just told the custom url.”