What Happened to My Klout Score?

Yesterday Klout changed their algorithm and many people who watch their score seemed to be taking big dives of 10-20 points. This happened basically in the wink of an eye.

My informal polling seems to indicate that for everyone mentioning a score change about 15 went down vs 1 that went up. And whether you watch these metrics or not, you may find it interesting that Justin Bieber who had the only perfect score of 100 (according to Klout itself) remained in his perfect position. But, I guess that goes along with having a perfect voice and perfect hair. It was also noted that Klout’s own Klout score did not vary from 85.

After looking at the graph that was posted on Klout’s blog article about these changes:

Klout Score Change Graph

I have to say that what I was hearing and seeing from those in Social Media biz, was a far cry from this Bell Shaped Curve. So I checked a couple other people who I know have social media accounts like Twitter, Facebook, and LinkedIn, but don’t necessarily spend much time with them. And it seems to me that these are the people whose scores were raised by the new metrics. I will also point out that if you have had a large score drop, you should consider yourself unique, because according to this graph only a very small percentage of Klout scores had this affect.

Case in point: my own dear husband, Michael White. I’m going to compare our relative numbers as they stand right now. And just for comparison, I have added a few numbers from Justin Bieber (*assumptions have been made in some instances).

Profile
Michael White
Denise Sonnenberg
Justin Bieber
Klout Score
33
50
100
Facebook Friends
371
1514
5000*
FB  Page Fans/Likes
12
445
36991506
People Talking About
0
33-58
897892
Twitter Followers
169
4135
13780503
Tweets
9
3707
11667
YouTube Subscribers
0
198
1016449
Flickr
0
31 contacts
60134 photos tagged
LinkedIn Connections
204
587
38
LinkedIn Groups
8
30
0
In Google+ Circles
8
1544
No way to know

I will be adding more information to this and some links to other articles, but I wanted you all to see this. And so for those who are complaining about having their score dropped, if we are being rated on a scale with Justin Bieber, my thought is that we are lucky not to all have Klout scores that start with a 0 and have a decimal in them (0.54). I should also mention that Michael has a Klout score, but not a Klout account.

Here is a link to the full article on Klout’s blog explaining the changes: http://corp.klout.com/blog/2011/10/a-more-accurate-transparent-klout-score/

 

And another post from TechCrunch that discusses why you shouldn’t be worried about your Klout score to begin with: Nobody Gives a Damn About Your Klout Score.

I welcome your comments.

About Denise Sonnenberg

Denise Sonnenberg is the Social Media Dot Connector, coaching you to Connect with Your Target Audience by developing your Social Media Marketing Strategy.

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