Best of 2012 Social Media Predictions

Being willing to write down your thoughts of the future of social media takes a little bit of guts. You need to have an eye on the past trajectory  and the future convergence of culture and technology. And it still has a little bit of the Wild West in it: Hard to tame. That [...]

Need More Traffic? 4 Ways Video Can Help Your Marketing

1. Start Collecting Video Testimonials About Your Business  Video can convey emotions far deeper than the written word. When someone uses your product or service and likes it, ask for a video testimonial on the spot. You can use something as simple and easy as a Kodak Zi8 Video Recorder. This comes with its [...]

No more room for Facebook friends? Now People Can Subscribe to Your Feed

Wow. Great news for those who have maxed out the 5000 friend limit on Facebook and can no longer get Friend Requests from new people in their lives. Facebook has just introduced a Subscribe Feature which will allow people to read your News Feed without being a Friend. Most of these people have Facebook “Fan” [...]

Determining Your Target Audience

When you create your Social Media marketing strategy, the first thing you will need to determine is the Audience you are trying to reach.  Who is the most likely group to benefit from and be interested in your product or service? You’ll want to focus on groups that are large enough to impact your [...]

Collaboration: The First Rule in Social Media

Let’s face it. You won’t get far in Social Media circles without a little cooperation from those in a similar niche. We all need to work in collaboration with others to get seen and noticed. Especially when we are first starting out. There are a number of tools online that can help. But it also [...]