Social Media Boy Scout Quiz. Are You Prepared?

Over many years I’ve come across men and women who were unprepared to handle their finances when tragedy struck and they were suddenly left without their spouse AND financial expert in one swoop. Even with all the advice from experts in personal finance, talking about this possibility is uncomfortable and often a conversation never [...]

Determining Your Target Audience

When you create your Social Media marketing strategy, the first thing you will need to determine is the Audience you are trying to reach.  Who is the most likely group to benefit from and be interested in your product or service? You’ll want to focus on groups that are large enough to impact your [...]